Learning socio-emotional skills while having fun

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The most important skill in life: emotional intelligence

Studies show that learning emotional intelligence increases happiness in later life as well ass academic success. In many countries it has been introduced into school curriculum. In the US it has become a new subject taught in elementary school.

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Meet the Roundies!

Each Rounders character has their own unique personality traits. Together with Rounders children can learn to name feelings and talk about their positive and negative behaviours.

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Team of brand builders and marketers

The Rounders idea is developed by a team whose core competence is branding, marketing and advertising. We know how to spread a good idea to the world.

  • Mari Korkeamäki

    Mari Korkeamäki


    Long-time entrepreneur

    CMO for the one of the largest books publisher in Finland

    Sold over 10M books

    Built a loyal fan group of 400k

  • Teemu-Eskola

    Teemu Eskola


    Digital marketing strategist

    Serial entrepreneur

    Sold Debit cards to the Finns

    Built digital strategy for several multi-nationals

  • Matias-Teittinen

    Matias Teittinen


    Illustrator, Designer entrepreneur

    Designed several books, games, identities

    Design for Supercell, Digital Chocolate, Nokia

  • Anne-Kuusela

    Anne Kuusela


    Writer, storyteller entrepreneur

    Developed brands, marketing concepts, stories

    Built hundreds of advertising-, communication- and digital concepts

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News blog
  • rounders_valentines_NEWS2
    What is the most important skill for success in life?

    IQ is overrated says Time: “When emotional intelligence (EQ) first appeared to the masses, it served as the missing link in a peculiar finding: people with average IQs outperform those with the highest IQs 70 percent of the time. This anomaly threw a massive wrench into the broadly held assumption that IQ was the sole source … Continue reading What is the most important skill for success in life?

    Time.com +
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    Kidd.O suosittelee!

    Lastenlehti Kidd.O kertoo lukijoilleen Rounders-tuotteista ja -ajattelusta. Lue lisää! http://www.kiddo.fi/tarkein-taito-elamassa/

    Kidd.O +
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    Teach your child healthy coping skills

    By guiding children to healthy coping skills, parents can help prepare kids to tackle whatever stresses they meet throughout their lives.

    Collaborative for Academic, Social, and Emotional Learning (CASEL) +
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    Social and emotional learning is critical in life

    Teachers across America understand that social and emotional learning (SEL) is critical to student success in school, work, and life.

    Collaborative for Academic, Social, and Emotional Learning (CASEL) +
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    5 emotional skills every child should have

    5 Emotional Skills Every Child Should Have: Patience, Self-Reliance, Responsibility, Bonding and Self-Control.

    Parenting +
  • Relationships are important to babies

    Relationships are the way babies come to know the world and their place in it. They provide the loving context necessary to comfort, protect, encourage, and offer a buffer against stressful times.

    Zero to Three +